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Van Cleef & Arpels celebrates the coming of Spring with French artist Alexandre Benjamin Navet, from March 20th to May 5th, 2025.
Since its founding in 1906, Van Cleef & Arpels has turned to nature as an endless source of inspiration. Every year since 2014, the Maison celebrates the arrival of Spring, heralding the exuberant renewal of life with the season’s blooming nature. This year, the Maison has reiterated its collaboration with French artist Alexandre Benjamin Navet to debut “Spring is blooming, imagined by Van Cleef & Arpels” in Shanghai. This enchanting and special experience evokes the breath of Spring by transforming the world-famous West Nanjing Road into an immersive sketchbook-like space with colorful installations complimented by live flowers.
Since Van Cleef & Arpels’ collaboration with Alexandre Benjamin Navet began in 2020, the artist has infused a world of color with life at Van Cleef & Arpels boutiques across the world. This year, the French artist's stunningly bold designs will be featured along the streetside from Plaza 66 to Rose Garden at West Nanjing Road for the enjoyment of those passing by.
Alexandre Benjamin Navet's trademark drawings that showcase vivid colors and energetic lines will be transformed into large sculptures, arches, benches, pergolas, and other objects to create an immersive experience that invites visitors of all ages to celebrate the arrival of Spring. In this poetic wonderland, everyone is encouraged to embrace the spirit of spring, engage with its vibrant beauty, immerse themselves in the joy of wandering through a world where Spring is blossoming.
"I hope that walking through this installation will be a moving experience that will enchant, astonish, and create joy."
Interview of Alexandre Benjamin Navet
From imaginary flowers to colorful architectural elements, the cheerful sketches of Alexandre Benjamin Navet have projected the Maison’s positive vision of life with inspirations from nature. In the universe of Van Cleef & Arpels, plentiful nature-inspired creations echoing the blooming of flowers and the lushness of gardens, the constant metamorphoses of flora and fauna serve to reflect the vitality of nature and the rhythm of the seasons.
Continue the floral experience below
Spring is blooming in Shanghai
Dates: from March 20th to May 5th, 2025
Location: Roadside along Plaza 66 to Rose Garden, West Nanjing Road, Shanghai, China